After defining the problem in the marketing research process, the next step is to develop a research design. This design specifies how data will be collected and analyzed to address the problem effectively. A solid research design is essential for gathering relevant insights needed for decision-making. ;
After defining the problem in the marketing research process, marketers develop a research design. This step is essential for determining how data will be collected and analyzed to address the identified issue. A strong research design ultimately leads to more informed decision-making.
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