Umbrosia sells furniture. When customers walk into the showroom, she assists them in finding the best fit according to their needs and completes the sale. What is Umbrosia's role in personal selling?
A. Technical Specialist
B. Outside Order Taker
C. Inside Order Taker
D. Order Getter
Answer (2)
Umbrosia's role in personal selling is classified as an Order Getter , as she actively engages with customers to assess their needs and encourages them to make purchases. Unlike an inside order taker, who processes orders passively, order getters like Umbrosia play a vital role in creating sales opportunities through personalized interactions. Her approach in assisting customers highlights the importance of effective personal selling in the retail furniture industry. ;
Umbrosia's role in personal selling is categorized as an Order Getter because she actively engages with customers to assess their needs and encourage them to make purchases. Unlike other sales roles that focus on processing orders, she plays a vital role in guiding customers through the selection process. This personalized approach is essential in the retail furniture industry.
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