Until spun off in 2007, Kraft was part of Altria Group, Inc. Kraft had its own management team, mission statement, and target markets different from Altria. Kraft was a
Select one:
A. product market niche
B. diversified division
C. heterogeneous element
D. strategic alliance
E. strategic business unit
of Altria.
Answer (1)
Kraft, before its spin-off, was a strategic business unit (SBU) of Altria Group, Inc. It operated independently with its own management and targets distinct markets. This autonomy allowed Kraft to develop its strategies separate from Altria's primary tobacco business. ;
