SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts. It even has its own Team Lizard made up of skateboarders, mountain bike riders, and in-line skaters that it sponsors. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this represent?
Select one:
A. Promotion
B. Price
C. Publicity
D. Place
E. Product
Answer (2)
The use of twin lizards on SoBe products represents the Promotion aspect of the marketing mix, which aims to enhance brand recognition. The lizard serves as a mascot to remind consumers of the product's benefits while connecting with the target audience through sponsorships. Thus, it is an effective promotional strategy to foster customer loyalty. ;
The twin lizards on SoBe products symbolize the Promotion aspect of the marketing mix, aimed at enhancing brand visibility and consumer engagement. They serve as memorable mascots, connecting the brand to its active lifestyle audience through strategies like sponsorships. This targeted promotional approach aims to foster customer loyalty and increase sales.
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