Which of these statements accurately describe a focus group? Select all that apply.
The focus group's primary purpose is qualitative research e.g., gathering insights, opinions, and feedback on a specific topic or product.
The outcome of a focus group is primarily insights and data gathered from participant discussions.
Focus groups have a structured agenda with planned activities, presentations, and exercises aimed at achieving the group's objectives.
Participants in a focus group are primarily engaged in discussion and sharing their opinions and experiences.
Answer (2)
Focus groups are designed for qualitative research to gather insights and feedback from participants. They focus on engaging discussions and can have varying levels of structure. The primary aim is to collect valuable data through participant interaction and sharing of experiences.
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A focus group is a research method often used in business to collect qualitative data. Here are explanations for which statements accurately describe a focus group:
The focus group's primary purpose is qualitative research e.g., gathering insights, opinions, and feedback on a specific topic or product.
This statement is accurate. Focus groups are designed to collect detailed information on people's thoughts and opinions about a particular subject. They allow researchers to gather in-depth insights into consumer perceptions, attitudes, and experiences.
The outcome of a focus group is primarily insights and data gathered from participant discussions.
This statement is accurate. The main outcome of focus groups is qualitative data from discussions among participants. This data provides insights into the participants' attitudes, thoughts, and feelings.
Focus groups have a structured agenda with planned activities, presentations, and exercises aimed at achieving the group's objectives.
This statement is accurate. While focus groups are primarily about open communication, they do have a structured agenda to guide the session, ensuring all important topics are covered. However, they are less rigid than experiments or surveys.
Participants in a focus group are primarily engaged in discussion and sharing their opinions and experiences.
This statement is accurate. The fundamental component of a focus group is the discussion. Participants engage with one another and the moderator to share their thoughts and experiences, fostering a rich discussion that allows the researcher to collect meaningful data.
In summary, focus groups are an essential tool in qualitative research. They involve a systematic approach to discussion but retain a flexible format to encourage open conversation and the sharing of valuable insights.
